Sigh.... this dress shop is my pride and joy. I spent the last year (before we bought the store) curating a sizable collection of magical vintage dresses and then felt as if I'd landed on the moon when we purchased the collection from The Style. It was pure magic! My favorite part of the store opening process was personally picking out hundreds of dresses for the displays and racks. Simply put, I'm crazy for vintage dresses.
The new shop has dress racks inspired by "Betty, Joan and Peggy" (of MadMen), racks inspired by the seasons, lots of mini dresses and even formals and bridal. My friends are all very proud of me for not keeping all the dresses for myself... although I totally want to sometimes.♥
Thanks for taking a peek at the new shop! I'm beyond thankful for all of the supportive comments and kind words we've received this week... and super tickled to hear all of this "road trip talk". YAY! We'd love for you to visit. XO. els
Photographs courtesy of Float Away Studios.




Looks great! I wish I could go to your store!
Posted by: Sarah | November 03, 2010 at 11:14 PM
Sigh, how I wish I lived next door to one of your shops so I could visit everyday and soak in the cuteness!
Love what you're doing always! Keep up the great work. You're a huge inspiration!
Posted by: Jenny Le | November 03, 2010 at 11:15 PM
your shop is just magical! it looks perfect!
Posted by: chelsea | November 03, 2010 at 11:17 PM
Your pictures make me want to drop everything and drive to Springfield tomorrow! We will definitely be taking a spring road trip :)
Posted by: Dana | November 03, 2010 at 11:20 PM
I am dying how amazing your shop is as well as the sweet shop by emma...congrats, congrats, congrats girls!!!!
xo
Posted by: happy owl erin | November 03, 2010 at 11:20 PM
It looks beautiful! All those gorgeous dresses!
I have no idea how you manage to part with any of them! I'd want to keep them all <3
x
Posted by: Cheray | November 03, 2010 at 11:23 PM
i can't believe it. i am in heaven. you are amazing. i can't wait to come & visit.
Posted by: rachel! | November 03, 2010 at 11:23 PM
i wish i could live in your new store! but, sadly i haven't quite mastered teleportation yet...though once i do, it'll be just a hop skip and a jump away from california :)
Posted by: a girl over yonder... | November 03, 2010 at 11:26 PM
Oh wow!! I would work in your shop for free.
I am in love with the hat on the green mannequin head and if you want to sell it to an Aussie then I am your girl!
xxxx
Posted by: Toni Brockliss | November 03, 2010 at 11:30 PM
I adore your self-control Elsie! :) Those dresses are so lovely. I have chosen 10 pieces already that I want to buy if only I could go there.
Posted by: ails | November 03, 2010 at 11:31 PM
I am so beyond ecstatic for You! I have followed your blog for years and I love watching you pursue your dreams! My dream has always been to own an artists co-op similar to red velvet and you have been such an incredible inspiration! Congratulations!!! I love love love everything you represent!
Posted by: Nicole Monique Photography | November 03, 2010 at 11:45 PM
oh my, elsie!! your store is a dream! super congrats to you :)))
Posted by: zara | November 03, 2010 at 11:59 PM
I'm sure you get this at least 20 times a day, but you are truly talented person. So great to see someone going after their dreams. You are such an inspiration to so many women, myself included. Thank you for doing what you do :).
Posted by: Lauren | November 04, 2010 at 12:02 AM
wow, the store looks fantastic. i'm mentally planning a road trip to see it in person as we speak!
Posted by: hampton | November 04, 2010 at 12:05 AM
i absolutely LOVE that you have dress racks inspired by mad men! so perfect. i would probably go crazy over all of the dresses inspired by joan.
Posted by: kelly ann | November 04, 2010 at 12:08 AM
WOW Elsie!!! Everything is just so beautiful, and I know the pics can't do them justice!!! THANKS for so much inspiration, my head is spinning!! Awesome job!! Yay for you! :)
Posted by: Kristine F | November 04, 2010 at 12:10 AM
I saw "Betty" & "Peggy" and knew exactly what it meant!! SO great! LOVE it :))
xo.
http://dropsofjupiterBLOG.com
Posted by: tiffany. | November 04, 2010 at 12:12 AM
Oh, wow - the ceiling looks wonderful. Super lovely awesomeness.
Posted by: sarah | November 04, 2010 at 12:22 AM
They're so, so beautiful. Do you carry plus sizes??
Posted by: Suburban Sweetheart | November 04, 2010 at 12:25 AM
your shop is so dreamy and beautiful! i'm mentally planning a road trip right now. not to sound corny but you are such an inspiration and pretty much have my dream job:)
Posted by: Anissa | November 04, 2010 at 12:38 AM