I'm so excited to begin sharing tiny weekly updates about the creation of my upcoming dress line for Red Velvet (it comes out on March 1st!). So, here's the skinny.... last autumn Mallory contacted me to apply for an internship at Red Velvet. She had noticed this blog post and wanted to be involved in the creation and production of our first in house dress line! We worked out details and have been communicating long distance (she's a fashion student at DAAP in Cincinnati) all season. This past week she arrived for her ten week internship and we immediately jumped in.
Here's what we've done so far...I sketched 12+ dresses (as seen above in sketches plus many more and tons of revisions since then...), we narrowed down the designs to our favorites, spent hours upon hours searching for the perfect fabrics, Mallory has been making the patterns and stitching samples and we already have quite a few of those underway. This coming week is designated for finishing patterns and stitching samples as well as testing fabric colors and prints. Plus I am working on a similarly styled accessory line.
Say hello to Mallory! She'll be a part of our team for the next ten weeks.♥ Next week I'll share fabric samples and color inspiration. Thanks for peeking at our progress! It's a huge dream come true. elsie
Welcome Mallory!! Your are in the midst of a wonderful opportunity, make the best of every second.
Posted by: Kim Waite | January 11, 2011 at 11:22 PM
I went to school for apparel design and work as a designer in a corporate setting, but I've not created a full line since college. The thought of cutting and sewing all of those dresses sounds terrible to me. I think I might need a Mallory in my life, too!
You two are going to have so much fun working on this project together. I'm excited to see more!
Posted by: Kira Lynn | January 11, 2011 at 11:29 PM
Love the black and white striped one!
Posted by: JD | January 11, 2011 at 11:33 PM
seriously excited over here!! :)
Posted by: hollysarah. | January 12, 2011 at 12:09 AM
This is wonderful!!! I'm so looking forward to seeing the line - the sketches are adorable. Also - please feel free to contact me if you ever have any questions about creating or running a fashion label. I've had my sustainable fashion line, Mountains of the Moon, for 10 years now (and am a new reader of your lovely blog!).
xo,
melissa
Mountains of the Moon and Bubby & Bean
Posted by: Melissa Baswell | January 12, 2011 at 12:59 AM
The sketches look magical.
I am so so so excited to see the final outcome.
This dream of yours is coming true, and I am happy to watch it in the making. :)
xo
-rach
Posted by: Rachel | January 12, 2011 at 01:09 AM
So awesome! I hope you have fun, Mallory!
Posted by: Katie | January 12, 2011 at 01:11 AM
Hello Mallory! I'm so excited to see the finished articles! :)
Posted by: Lucy | January 12, 2011 at 03:18 AM
That's so exciting for you! I am sure the results will be amazing! Good luck.
Posted by: Renée | January 12, 2011 at 05:52 AM
Awesome and *yay*!
Best of luck in the coming weeks, Els & Mal!
Posted by: *amanda* | January 12, 2011 at 06:13 AM
Ohh what creativity - looking forward to watching you dress line come together. Every best wish.
Posted by: Carrie | January 12, 2011 at 06:21 AM
You are living my dream! Congrats!
Posted by: EmilyK | January 12, 2011 at 06:44 AM
Hello Mallory! This is pretty friggin' exciting! Can't wait to see everything! Yahoo!
Posted by: The Dreaming Bear | January 12, 2011 at 06:52 AM
I love library and pie date!!!
If anyway can get a clothing line up and running, it's you Elsie!
Posted by: Asha | January 12, 2011 at 06:52 AM
NIce to meet you Mallory !i am needing a cute new spring dress--excited to see what you create girls!
Posted by: Lexi Bridges | January 12, 2011 at 07:20 AM
What an exciting step, Els! I can't wait to see how it turns out!
Posted by: Chelsea | January 12, 2011 at 07:56 AM
love love love this! and i love those drawings! you should really think of making prints of them :) because homegirl over here would totally buy one. just saying :) good luck on the dress making!!
Posted by: Mackenzie | January 12, 2011 at 08:00 AM
Congrats Mallory from a fellow DAAP fashion grad! So excited to see the beautiful stuff you ladies come up with!
Posted by: Courtney | January 12, 2011 at 08:04 AM
How exciting it must be=) These sketches above look really nice!
Posted by: Nina C. | January 12, 2011 at 08:13 AM
I'm loving those sketches. Can't wait to see the end product.
Posted by: Marie-Eve | January 12, 2011 at 08:21 AM