Hi everyone, this is Mallory! Elsie asked me to give an update on how our dress line is coming! Right away we chose designs and fabrics, then ordered sample yardage and test swatches. My biggest task so far was to draft all of the flat patterns and sew mock-up samples in plain fabric to test the fit. Today I spent a majority of the day figuring out fabric yardage, zipper lengths, and other notion specifics, so we can make our final big supply order in the morning. The rest of my week will be filled with making the dresses to be worn in the lookbook video we're filming this weekend with Brandon Goodwin and later on in the photo shoots. Our models, Sarah and Morgan, are going to look amazing! We've been dreaming up some great styling ideas ever since I arrived and shopping for accessories. The total number of garments to be produced is 165, plus a few coordinating accessories. We have been super busy, but every step along the way has been equally exciting. Love, Mallory
I'm so excited for the dress line! Dresses are always perfect :)
Posted by: Sasha | January 31, 2011 at 08:12 PM
165 wow that's a big line!
Danielle from
http://inspireddays.blogspot.com/
Posted by: DaniDannyDanielle | January 31, 2011 at 08:14 PM
Wow! That sounds like a lot of work but I can't wait to see everything!
Posted by: Marisa | January 31, 2011 at 08:16 PM
Wow...you are all busy bees! That's a lot of work, but so worth it.
Posted by: Marcia Furman | January 31, 2011 at 08:25 PM
Hi Mallory
EEEK! This is very exciting...Can't wait!
Posted by: Monique | January 31, 2011 at 08:54 PM
Good work, well done! You are closing in on the end of a lot of work...congrats around the house are in order! ;) I am still just making samples and finessing patterns for my product line, so...I understand and send you CONGRATS on an amazing job. Can't wait to see everything...its gonna be soooo beautiful! Hearts, Janna lynn
Posted by: Janna Lynn | January 31, 2011 at 08:57 PM
Oooo! I can't wait!
Posted by: Crissy | January 31, 2011 at 09:21 PM
I'm bursting over this dress collection. I so can't wait to see it all!
Posted by: Twinkie Chan! | January 31, 2011 at 09:40 PM
I'm so excited to see what you girls put together! Maybe someday I will muster up that kind of motivation and put a line together of my own. Until then I will live vicariously through you. :)
Posted by: Kira Lynn | January 31, 2011 at 09:42 PM
Red Velvet Sweatshop!
I kid- can't wait to see the designs fully realized!
Posted by: jessica | January 31, 2011 at 09:51 PM
that guys videos are insanely amazing!!
Posted by: the littlest polly | January 31, 2011 at 10:15 PM
This is going to be glorious. I just know it. Like...Tim Gunn approves fabulous. Can't even waiiiiiit!
Posted by: Amy Morby | January 31, 2011 at 10:26 PM
What an exciting adventure...lots of hard work...but I'm sure it will be A M Azing!
Posted by: Cheryl | January 31, 2011 at 10:46 PM
im sooo excited to see everything you've been working on! I feel so inspired, I just recently made my first dress!!
xox
Ashleigh
www.ashflynn.blogspot.com
Posted by: Ashleigh | January 31, 2011 at 10:49 PM
Ohhhhh my goshness I am SO excited!!! Can't wait to see what Elsie has dreamed up and you've made a reality. It's going to be fabulous I know it. YAY!
Posted by: Renee Blankenship | January 31, 2011 at 10:49 PM
A lot of garments!
http://theythinkimtooyoung.blogspot.com/
Posted by: Joanna @ They Think I'm Too Young | January 31, 2011 at 11:19 PM
i can't wait!!
Posted by: elycia | January 31, 2011 at 11:26 PM
This is so exciting! Thanks for sharing parts of the process :)
Also, I love the lighting in the above photos! So lovely.
Posted by: Liz | January 31, 2011 at 11:46 PM
That's so exciting! Cannot wait to see the results! :D
xxx
http://gypsy-diaries.blogspot.com/
Posted by: Gabby / Gypsy*Diaries | February 01, 2011 at 03:00 AM
how fun! cant wait to see the dress line! xoxo jcd
ps be sure to stop by and enter in my Vamoose Jewelry Giveaway:: http://cornflakedreams.blogspot.com/
Posted by: jillian | February 01, 2011 at 06:41 AM