It's that time again... Last night we shot the Autumn/Winter Lookbook Video with Brandon Goodwin! It was so much fun. It was basically a five hour shoot that will be edited into a one minute video (Did you see our Spring Lookbook?). Worth every minute! Mr. Larson was a sweetheart and hung around all evening snapping behind-the-scenes photo just for you! ♥
We finished up a little after midnight. I was wearing kitty cat ears by the end of the night. Everyone had a piece of peach pie and quite a few laughs! I'm thankful for our team. The interns are learning so much and this season is really coming along well. Just four more weeks till the big launch! I'll be posting the video later in August and many manyyy more sneak peeks in the coming weeks.
Have a lovely weekend! Elsie




Oh my gosh, so much cuteness!! I was watching your's and Rachel's instagrams yesterday and was so excited to see more of this new collection. You girls are so talented! <3
Posted by: Mandy @ Miss Indie | July 30, 2011 at 01:12 PM
so excited for you guys!! :D
Posted by: shaina | July 30, 2011 at 01:17 PM
LOVE those bright back drops!! :)
xo.
http://dropsofjupiterBLOG.com
Posted by: tiffany. | July 30, 2011 at 01:17 PM
this is a very exciting sneak peek. can't wait to see the video. the clothes are looking fab.x
Posted by: Elizabeth@rosalilium | July 30, 2011 at 01:21 PM
everything looks amazing! all your dresses and the vibrant colors!
www.petiteandhungry.blogspot.com
Posted by: Petite and Hungry | July 30, 2011 at 01:22 PM
Oh, I can tell I'm going to LOVE this. Very excited.
♥ sécia
www.petiteinsanities.blogspot.com
Posted by: sécia | July 30, 2011 at 01:23 PM
I can't wait to see it!
Love and Turtledoves,
Jacqueline
Posted by: Jacqueline | July 30, 2011 at 01:34 PM
I'm so excited to see it! Looks like such a fun line! I'm in love with the olive shirt.
Sarah
Wearing It On My Sleeves
Posted by: Sarah | July 30, 2011 at 01:37 PM
Gah! These new outfits look amazing. Can't wait to see the finished product :)
Posted by: THE-LOUDMOUTH | July 30, 2011 at 01:38 PM
I am so excited to see the video!! The clothes look amazing!!
Much Aloha,
Monika
http://sewfulloflove.blogspot.com
Posted by: Monika | July 30, 2011 at 01:39 PM
This is SO cute! I am so excited. really enjoyed the Instagrams for these as well!
http://thecharleygirl.blogspot.com
xxoo
Posted by: Charley Taylor | July 30, 2011 at 01:40 PM
Wow how exciting! The outfits look absolutely wonderful, I cant wait to see how it turns out in the end :)!
Sarah
x
www.almostdelightful.com
Posted by: Sarah | July 30, 2011 at 01:54 PM
im so excited to see the video, it looks amazing from what ive seen from the images!
Posted by: katherine | July 30, 2011 at 02:12 PM
OMG Can´t wait to see the final results! ;)
xxx
http://gypsy-diaries.blogspot.com/
Posted by: Gabby / Gypsy*Diaries | July 30, 2011 at 02:22 PM
I so love that geometrical patterned dress! I'll be keeping my eyes peeled! xx, Cassie
Posted by: A Serenade for Solitude | July 30, 2011 at 02:24 PM
I want that green blouse!
Posted by: Jessica | July 30, 2011 at 02:26 PM
How exciting! Can't wait to see the new line.
Posted by: Miranda Barzey | July 30, 2011 at 02:31 PM
So CUTE!!
How many different garments are you making for this season? And how many of each size will be available?
xo,rae veda
Posted by: rae veda | July 30, 2011 at 02:33 PM
Thank you for all the kind words!
Rae Veda,
We are doing over 400 individual pieces for September 1st. There are 11 different garments. It's a much deeper inventory than last season, so many more people will get the dress they love! There are also 3 extended (plus) sizes in two of the dress designs!
XO, elsie
Posted by: elsie | July 30, 2011 at 02:44 PM
It's gonna be so great! I love that picture of you and Emma so much
Posted by: Anastasia | July 30, 2011 at 02:45 PM